What is Scandi Style?

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If you’ve never heard of Danish or Scandi style, don’t worry, you’re not alone. I suspect, however, that you could easily recognize its’ distinct features—clean lines, neutrals, monochrome, and oversized and androgynous silhouettes. What makes the style so exciting is that it lies at the crossroads of minimalism, functionality, and sustainability. It’s a chic, yet practical style where comfort is king (now I have you hooked!).

Copenhagen Fashion Week is the largest of the Scandinavian fashion weeks and is considered one of the most cutting-edge fashion weeks worldwide (the street style scene during this week is a must see!). Scandi style it is ever evolving which makes it both fun and inspiring. In recent years, Scandi style has moved towards incorporating unexpected color combinations, playful pattern clashing, vibrant prints, and bold patterns. The Swedes and Danes like to keep us on our toes!

Button-down shirts, casual blazers, tailored pants, and stylish sneakers are considered aesthetic staples, especially for professional dress. Some rules to Scandi style—invest in jackets, shoes, bags, and knitwear; layering is key; a sharp coat is a must; and leave something about your look a bit undone. Scandi fashion brands that we loving these days include Ganni, Acne, and Nudie Jeans.


Kristen and Kristin